Bridal Book

Client

David’s Bridal

Roles

Print Design

Agency

In-House

David’s Bridal, a prominent and widely acknowledged bridal retailer with a history spanning decades, has become a cornerstone in the wedding industry. Since its establishment in 1950, the company has played a pivotal role in transforming the wedding visions of countless brides into reality.

At David’s, it was our goal to become the source for expert advice for our brides-to-be. By creating content that covers everything from bridal fashion trends and styling tips to wedding planning timelines and budgeting advice, we aspired to be a reliable resource for brides navigating the complexities of their big day.

This book was designed to be used in-store as a reference to consultants and brides-to-be. It showcases the wide range of available offerings, sorted by silhouette. There are tabs to quickly find desired categories, as well as educational pages to inform brides on terminology. The 3-ring design allowed for us to send updated pages with new styles for subsequent seasons, extending the longevity of the piece.